No matter what product you are selling Online, promote it from Your Own Website.
The real advantage to owning your own site is that all your promotional resources can now be directed at one point – YOUR OWN BUSINESS.

Promoting your own site

Instead of having to promote each product individually, you can promote 100’s of products from your own website.

Concentrating your efforts to promote one product, “Your Website”, automatically promotes all the products on your site.

Our aim is to get maximum exposure to our site via the major search engines.

There are two important factors to consider when developing a website for maximum exposure.

    * CONTENT – Is the content of your site relevant to its description?

We cover this topic in  the Web Building Tutorial “Additional Properties”
The description for the site you are on right now is:

how to start and promote your home business Online." name="description" />

Below is how Google displays this sites description when you do a search in your browser:

Googles algorithms determine how relevant and original your content is and displays your site to the person doing the search in order of relevance.

When there are several sites that are equally important in content to your site, Google looks at how many other relevant sites on the web point to your site. This is commonly known as a back link or inbound link. The site with the most, relevant back links gets presented to the viewer first.

Therefore the best promotion for your business is to firstly build a relevant original content site.
Then post as many articles in relevant article directories, blogs, ezines, reviews, social sites, press releases and forums as you can. Making sure to include your sites URL in the signature to your article. Every article that gets published Online is a valuable back link to your site.
If you write really good articles other webmasters will post the article on their sites, giving you even more back links and pushing you up in the search engines.

Don’t take part in any link farm programs and be very choosy if you do link exchanges. Remember relevance is an important issue here. Just one link from an “authority” site like the DMOZ directory is worth a hundred links from non authority sites.

Create Your Own Videos

First watch this basic video I have placed on You Tube.

This video was created using screenshot capture and edited in windows movie maker – then uploaded to You Tube in 2010 with a description containing a link back to my site.

This is a very simple and effective way to promote your site – you do it once and your promotion lasts for years to come. It took me a couple of hours to create this video but it is still working for me in 2014. I have updated my “Make Money Online With Free Website Traffic” generator over the years and it is still selling well.

In case you feel too technically challenged to create a video go to fiverr.com and hire someone to do it for you.

Make sure to read the Google guidelines on SEO [search engine optimization].

This is a lot of work but well worth the effort as the back links stay Online for years.
It is also in my opinion the best form of free advertising. Although I hesitate to call it free – I believe my time is worth quite a bit. Also for people who can’t write their own articles, they will have to hire someone to write the articles for them.

Even if you have to pay someone to do your article marketing, social marketing and videos for you, I think it is a better option to paid advertising like Google adwords, commonly known as PPC [ [Pay Per Click] or PPV [Pay Per View].
The results from PPC are very short lived. As soon as you stop advertising, so does your traffic. Whereas your traffic just keeps growing with article, social and video marketing.

You should regularly check how your site is doing, who is visiting, where the visitors are coming from and how long they stay on your pages, through [see Google Analytics. on products page]
Make sure that all your links are live and check for errors on your pages [see webmaster central, previous products page]

To check if your site is indexed type “info:www.yoursite URL” without quotes into your browsers search bar.

To check how many pages in your site are indexed type “site:www. yoursite URL” without quotes into your browsers search bar.

If you install the Google toolbar on your computer you can also see the page rank [PR] of every page you visit.

Getting the ball rolling is the hardest part.

If you follow the guidelines above consistently your site will achieve a top location in cyberspace.

Remember that a site in a top location is a very valuable asset to have and well worth all the work you have put into it.